Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

See what your brand can accomplish with the right brand management software. These days, brand management...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...