Measurement

The Total Economic Impact of Adobe Sign
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Drive CPG Revenue through Digitalized B2B E-Commerce Ordering
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...

What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Making the Leap to a Digital-First Enterprise
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

Evolving Customer Experience and Expectations in Australia
Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

2022 Global Customer Engagement Review
Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Winning With Superior Customer Experiences
Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

The Definitive Guide to Account-Based Marketing
It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...
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