Few industries have changed more during the past decade than consumer packaged goods. In a landscape...

Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

No matter how much data you have about your customers, you can only understand what they need and expect...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

There are some stressors all marketers accept as 'part of the job': starting projects with imperfect...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...