Measurement

Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

Solving 7 marketing project management challenges
There are some stressors all marketers accept as 'part of the job': starting projects with imperfect...

How Marketing and Sales Can Align In 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Die vier Stufen einer besseren Marketing-Performance
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

How to Solve your Content Crunch
Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Taking Your In-Person Events Digital
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

The Inner Circle Guide to Omnichannel
Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

The 2022 headless commerce playbook
Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...
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