Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

No matter how much data you have about your customers, you can only understand what they need and expect...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Finding and retaining great talent was never easy. But now? Effectively staffing and engaging employees...

Few industries have changed more during the past decade than consumer packaged goods. In a landscape...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...