Measurement

Solving 7 marketing project management challenges
There are some stressors all marketers accept as 'part of the job': starting projects with imperfect...

8 Digital Best Practices for Sales Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....

The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...

Are You Missing Out on eCommerce?
5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...

The Ultimate Benchmark of DMPs
Today's top marketers know that a solid understanding of their consumers is the foundation of success....

The Seven Steps to Seamless Marketing Work Management
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Evolving Customer Experience and Expectations in Australia
Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

Fast, flexible and compliant e-signatures for global businesses
In today's global economy, companies are digitising as quickly as possible in order to remain competitive...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.