There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

A smooth integration is key to the success of any digital transformation project. Many organisations...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

Bei der Entwicklung der Optimierungsstrategie für ihr Website müssen E-Commerce-Experten häufig mit...

How is your organization encouraging inclusive leadership? Download our in-depth quarterly report to...

Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...