N'ayant de cesse de se démarquer de leurs concurrentes, les marques sont de plus en plus nombreuses...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...