Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

How can companies maximize their investments and take full advantage of the resources they already have...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...