Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

How can companies maximize their investments and take full advantage of the resources they already have...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...