Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...