Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...