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AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

In this instalment of the Experience Essential series, we show you how you can start delivering the right...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...