To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Box and ECM: Key integrations that drive digital transformation Legacy ECM solutions simply can't keep...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...