Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...