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Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

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In order to come out on top in the marketing world, you must structure for customer centricity. But how...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees,...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

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The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

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