The Definitive Guide to Pipeline Marketing
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it's been around for at least 50 years. That's before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset hasn't.
Pipeline marketing is the evolution of lead generation that focuses on viewing the funnel in its entirety and making decisions based on the final stage— revenue. It's about optimizing all aspects of marketing to widen the funnel at every stage and maximize marketing's impact on growth.
Read More
By submitting this form you agree to Marketo contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Marketo web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
More resources from Marketo
The Definitive Guide to Marketing Metrics and...
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today's CMO is a...
The Definitive Guide to Marketing Automation
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, ...
The Definitive Guide to Account-Based Marketi...
It's an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, ...