An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

In 2020, the financial services industry was forced into a sudden acceleration of digital transformation...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Today's buyers engage with brands and companies through their own research across multiple channels,...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...