Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

No matter how much data you have about your customers, you can only understand what they need and expect...

Many financial services firms have automated the vast majority of key processes and customer experiences....

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...