Digital experience personalization is a major priority for global business leaders and investment plans...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Many financial services firms have automated the vast majority of key processes and customer experiences....

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...