Marketing Technology
The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements...
14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....
From ad hoc to optimized.
People are fed up with technology that makes work harder than it has to be. In fact, Adobe's 2021 State...
Three key strategies for customer experience success
Get customers banking on you with seamless collaboration. The importance of working seamlessly with people...
Visibility in Action
Powering end-to-end insights across customer experience, satisfaction, and cost management. Leading companies...
Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...
Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...
Taking Your In-Person Events Digital
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....
2022 State of Customer Experience Technology
Business and technology leaders at companies large and small, across multiple industries, have identified...
Converse Case Study
This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.
