Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

In a world where commercial success is increasingly defined by the quality of the customer experience...