Marketing Insights
5 Ways to Boost Customer Journeys
In order to come out on top in the marketing world, you must structure for customer centricity. But how...
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...
2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...
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