Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

How can companies maximize their investments and take full advantage of the resources they already have...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...