To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...