Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...