Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

How can companies maximize their investments and take full advantage of the resources they already have...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...