What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....