5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

A CRM system touches every part of your business. It is one of the most critical enablers of your business...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...