Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our...

The supply chain is experiencing a period of significant change. Changing business and customer requirements...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische...