Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...

Building a Digital Infrastructure for the Entire Organization Today's business world increasingly demands...

No matter how much data you have about your customers, you can only understand what they need and expect...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...