The case for a marketing content hub
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. That's why 97% of marketers say producing enough content to meet their organization's needs is their biggest concern. Yet, stitching together the systems, data and processes needed to manage content creation and delivery at scale across channels is a daunting task. And with today's content personalization mandate layered on top of this work-stream, the daunting task becomes a full-blown crisis.
This new foundation has a simple name, yet its power is transformational—we call it a 'Content Hub.' In this guide, we'll explore the case for this solution and explain how it can help you supercharge your marketing operations.
Read More
By submitting this form you agree to Sitecore contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Sitecore web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Adaptation, B2B, Collaboration, Marketing Innovation, Marketing Technology, Modern Marketing, Segmentation, Technology
More resources from Sitecore
Make your Business Case for Sitecore Content ...
You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized content experiences.
And to help...
Path to Personalization: The 9 keys to drivin...
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully ...
Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans for expanded capabilities are growing.
