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In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...