Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...