Marketing Technology

What your business needs for a hybrid and remote-first workplace
The pandemic redefined 'work' as we know it. Companies adopted new technologies and workflows to support...

Research Brief: Events and Rapid-Entry Pipeline Acceleration
Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

The Total Economic Impact Of PayPal's Enterprise Payment Solutions
PayPal's enterprise solutions deliver enterprise-level credit card and alternative payment processing...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Mindsets for boosting sales productivity
71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

How to Write Push Notifications that Engage and Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...

Find your Data Management solution for marketing
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

The Data-backed Guide for Closing Complex 6-Figure Deals
Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Technical buyer's guide to site search
Consumer-grade search is one of the hardest feature to get right as it includes multiple disciplines...
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