In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Field service management teams want to keep costs down, while improving their customer service relationships. This...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...