The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

An easy customer experience is the hallmark of today's most successful support organisations. That's...