Marketing Automation

The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Winning With Superior Customer Experiences
Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

8 Digital Best Practices for Sales Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....

The Definitive Guide to Account-Based Marketing
It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...

2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience...

The Definitive Guide to Marketing Metrics and Analytics
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Gepersonaliseerde inhoud leveren voor dummies
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

B2B Marketer's Guide to Optimizing Customer Experience
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

8 Digitale Best Practices Voor Salesprofessionals
Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

The Definitive Guide to Lead Nurturing
Today's buyers engage with brands and companies through their own research across multiple channels,...

How to Solve your Content Crunch
Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...
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