Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...