Marketing Analytics

Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Digital Document Processes In 2020: A Spotlight On Western Europe
In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Think beyond traditional CRM to elevate your customer service
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional...

The Total Economic Impact of Adobe Sign
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...

10 Reasons to Adopt E-Signature
The way we work has changed. Modern organizations are putting together new technology systems that allow...

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Mind-blowing customer experience starts here
Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...
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