With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....