To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Creating amazing customer experiences is critical to the success of your business. But implementing the...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...