Customer Interaction

Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

2022 State of Customer Experience Technology
Business and technology leaders at companies large and small, across multiple industries, have identified...

The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Building and Maintaining a Clean List of Subscribers
Effective senders of mail employ focus and use data driven analytics to achieve not only effective delivery...

Visibility in Action
Powering end-to-end insights across customer experience, satisfaction, and cost management. Leading companies...

The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.