In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

Driving webinar registration and attendance is a major struggle for most companies. While webinars are...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

See what your brand can accomplish with the right brand management software. These days, brand management...