Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...

Today's organizations can't wait any longer to make the digital transformation. It's no longer simply...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...