Latest resources from IBM
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
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The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time ...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...