Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

No matter how much data you have about your customers, you can only understand what they need and expect...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....