Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

No matter how much data you have about your customers, you can only understand what they need and expect...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...