Many marketing professionals fall into the trap of assuming in advance that they know what their customers want. This attitude tends to backfire, a...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according to McK...

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes did n...